I was wondering down the paddock this afternoon when I was met head on by Sir Richard Branson. The rumours of Brawn sponsorship, therefore, were true. A press conference was held and it was all very low key - a good call as the team plays on its underdog status, and there's no better guarantee of press coverage than that.
In what sounds like a very rock n' roll way to do business, Sir Richard told of how a sponsorship deal was signed just four hours before he got on a plane to Australia. He said it's part one of what probably will become a two part phasing in of the Virgin brand. We don't know what that depends on - he says it isn't performance. He did say that it was all last minute and conceded that the colour scheme of the car at the moment isn't right. We were told it's not a title sponsorship deal. Yet. And they didn't tell us how long the deal is for or what money is involved - probably because they don't know themselves yet.
Having talked of buying the team in January, when it became clear the team could save itself the opportunity of sponsorship was considered, and right up to the last moment. The extent of the partnership is still under discussion. But you can tell Branson is up for it.
Perhaps the most interesting thing is that Branson intends for the team to use clean fuel, and that he's been talking to Max and Bernie about supplying clean fuel to all the teams. He's been investing all the profits from his 'dirty' businesses, such as Virgin Atlantic, and says that they have developed a fuel that is as powerful as standard F1 fuels, but it doesn't omit any carbon.
Perfectly in line with the green agenda that the FIA has been striving for, this is great news for F1 in so many ways. What Mobil 1, Total and Shell think about it, we'll wait and see. Branson had a meeting with Norbert Haug today to discuss, in brief, how the 'Virgin' fuel will work with the Mercedes-Benz engine. This is exciting.
Asked what his expectations for the year are, he said: "In the sporting events I've personally been involved in I've usually failed the first year, failed again the second, but succeeded in the third". This project couldn't have got off to a better start.
Virgin has strong synergy with F1, particularly from a technological viewpoint. The innovations that are coming out of Virgin Galactic are astounding.
"Virgin loves to invest in great
engineers," Sir Richard told us. "In space we have Bert Ratan building Virgin
Galactic spaceships for us. Ross [Brawn] is the genius of engineering down here
on earth and hopefully will prove this genius in the coming days."
Which brings us to qualifying...
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